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JOHN E. BERGMAN LLC HVAC SALES AND MARKETING CONSULTING FOR MANUFACTURERS REPS |
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I’ve been a manufacturers rep for three firms, two of which I stated. Manufacturers reps have unique interests, needs, and desires. Essentially, reps sell TIME, a finite quantity and one of which there is never enough. I is hard for reps to find time to actually SELL and do the higher end functions that best insure long term prosperity..
If you had the time, wouldn’t you like to… >> know which lines will make you money and which will cost you? >> know what the products of the future are going to be? >> find out what new products are going to take off and which old ones are going to die? >> raise your level of selling further up the food chain to owners and architects, for example? >> produce presentations to showcase your company's capabilities to potential vendors >> produce customized presentations on key products for key customers? >> know the impact of legislation, internet, energy initiatives, rebate programs, LEED, etc? >> have a website that becomes a resource for your customers and enhances your image? >> strategies for making your firm more profitable? >> produce case studies, newsletters, emailers, and other materials that keep your firm in front of your customers? >> have a succession plan?
Well...this is what I do, the great things you CAN do but just can’t get around to them. Essentially, you will be outsourcing those functions that are so hard to do in-house. |
