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EXPERIENCE Marketing consulting firm Principal Successfully introduced several new air conditioning technologies and energy concepts Conducted market research for new and redesigned products Rationalized several products for more effective marketing and more cost-effective manufacturing Advised manufacturers on code requirements and compliance with government and industry regulations and standards Produced technical and trade magazine articles Created marketing materials including websites, magazine ads, mailers, email programs, case studies, newsletters, training materials, and sales and marketing metrics. Trained representatives in basic and advanced selling strategies and techniques Trained manufacturers in representative relations and motivations Manufacturers Representative Energy Recovery Marketing Specialist Introduced new energy recovery and indoor air quality products Established new marketing targets at higher decision levels, i.e. owners, developers, and architects as opposed to conventional emphasis upon contractors and engineers Created a market for specialized energy recovery, IAQ, and environmentally sustainable systems where none previously existed Manufacturer Vice President – Marketing and Sales Researched, designed, and developed a new product that became 1/3 of company revenues Produced trade show exhibits, presentations, literature, and ads Help market the company to attract new investment Managed US and foreign sales forces and sold to national accounts Increased sales and profitability by 30% Manufacturer Vice President and General Manager Air Conditioning Division Helped market the company to foreign investors Created ads, press releases and conferences, articles, and trade show exhibits Revamped and rejuvenated US and foreign sales and service organizations Created several new successful profit centers Increased sales by 12% Manufacturers Representative Principal Founded company which included sales, service, and building automation Grew to 20+ product lines and 11 associates Became number one representative for several HVAC firms Sold company Manufacturers Field Sales Account Executive Top 10% producer out of 1,000+ sales engineers Market coordinator for several new product and systems developed by firm Helped develop and market a new product and system that became the most prevalent office air conditioning system EDUCATION BS Engineering University of Maryland
afiliations ASHRAE, US Green Building Council (USGBC) (Founding Board Member), National Association of Realtors PUBLICATIONs ASHRAE Journal; Engineered Systems; Air Conditioning, Refrigeration, Heating News; Consulting, Specifying Engineer |
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JOHN E. BERGMAN LLC HVAC SALES AND MARKETING CONSULTING FOR REPS AND MANUFACTURERS |
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